Case STudy
Peace of mind that spans generations
Since their founding in 1977, Cohen Pollock Merlin Turner have guided families and businesses in Atlanta with their legal expertise. When one of their longstanding partners retired and they renamed the firm, they brought us in for a full brand refresh.
Keeping families and businesses protected & thriving.
After over 40 years in business, Cohen Pollock Merlin Turner were experts in their field. The problem was, they didn’t know how to effectively communicate it.
With attorneys in estate planning, business planning, and litigation, they struggled to articulate the breadth of their services easily and succinctly. After interviews with key stakeholders, competitive research, and persona development, we wrote their brand story and created their new identity.
What I Did
Brand Strategy
Messaging & Copywriting
Visual Branding & Design
Web Design & UX
Marketing Strategy & Design
Video Direction & Editing
Project Management
The new identity embodies the key characteristics of their brand story.
It’s a nod to each group within the firm and the four named partners. It represents the guidance and security that Cohen Pollock Merlin Turner has been offering their clients from one generation to the next.
Who is CPMT?
We use legal expertise and care to provide a clear plan that brings peace of mind and confidence for the future.
Brand Words
Guidance, Expertise, Peace of mind, Security, Empowerment
We created a flexible color system to differentiate each of the groups within the firm that would allow them to stand apart when needed but feel cohesive when together.
Beyond the new brand voice and identity, Cohen Pollock Merlin Turner needed help articulating their expertise. We used the homepage to tell their story.
With more than 40 years in business, CPMT helps families from one generation to the next. They’ve seen clients get married, start a business, have children, and pass those businesses they started onto their children.
We created an inbound marketing strategy, shot video, created ebooks, built landing pages, and ran ads to create brand awareness and add value to prospective clients.
In the end, CPMT graduated to a brand that told their story clearly and succinctly.
And we learned that lawyers are really cool people 🤙